How to configure your SMTP server
The most suitable way to manage high volumes of e-mails is certainly to rely on an SMTP server which, as we will discuss in detail, allows the secure sending of a large number of e-mails.
SMTP server: what it is
The management of e-mail is carried out according to specific protocols. Specifically, the most used protocols are POP3, IMAP and SMTP. The latter guarantees the sending of the emails, the reference server will receive them and deliver them to the recipient, going through some intermediate steps.
The Simple Mail Transfer Protocol (SMTP) acts as a "postman" and takes care, unlike the POP3 and IMAP protocol, for sending mail and not for receiving it. Outlook and Gmail use SMTP for data transmission, in order to ensure maximum deliverability even outside their systems.
How does an SMTP server work?
The SMTP protocol manages the transfer of messages between e-mail servers. Once a mail is sent, it will pass through the SMTP server before reaching the recipient's mailbox.
At this stage, SMTP interacts with the recipient's server. In the condition in which the latter was inactive or busy, then the SMTP server would queue the message, giving it in custody to a backup to later retry delivery. Obviously, relying on a quality server allows you to obtain a high frequency of sending, in order to meet the needs of companies that need immediate answers.
To configure an SMTP server, you will need to have a cloud server with port 25 open and a domain name to which the email will be linked.
The benefits of an SMTP server
The use of an SMTP server might seem superfluous, in reality this has several advantages for companies and individuals who need to send a significant number of emails automatically.
Unlimited shipments . Using an SMTP server, you can send an unlimited amount of mail per day.
Web marketing . The SMTP server meets the needs of those who have a very large mailing list and, precisely for this reason, it is useful for those who manage email campaigns or newsletters with a large number of subscriptions.
Authentication . SMTP leverages the use of authentication mechanisms, aimed at ensuring that only communications from authorized senders reach the destination mailbox.
Shellrent's solution
If you need to rely on an SMTP server to ensure excellent delivery rates and deliverability, you may want to consider Shellrent's advanced solution.
Our Cloud Server with SMTP configuration is able to offer maximum compatibility with webmail or e-mail client. You can use it to send periodic newsletters, to manage email marketing campaigns or to send any type of communication.
The SMPT server ensures:
- Secure authentication
- Unlimited submissions
- DKIM and SPF support to prevent spam and spoofing
- SSL support
- Multiple IP address support
- Compatibility with newsletter software
- Daily check of blacklists
If you do not have a Cloud Server, you can consult our rich range of proposals and select the solution that best meets your needs.
0 Comments